A BOUTIQUE SPORTS & MEDIA CONSULTANCY FIRM
We Let Our
Clients Shine.
Established in 2010, SN1 brings together decades of collective experience across various facets of the sports and media industry.
Services
Consulting
Consulting
SN1 Consulting provides strategic consulting services tailored to the sports and media industry, with deep expertise in media, betting and data rights sales, both B2B and DTC content monetization, as well as overall commercial growth strategies.
Our team supports sports rights-holders, and media companies in maximizing both short- and long- term value.
Trusted by clients such as the European Handball Federation, Volleyball World, Austrian Bundesliga, and Ski Austria among others, we act as long-term advisors helping to structure deals, model addressable audiences, optimize go-to-market strategies, and navigate complex market dynamics.
Trading
Trading
SN1 Trading specializes in the acquisition and commercial exploitation of premium sports media rights.
We operate with a highly targeted and data- driven approach, acquiring rights on a buy-out basis and leveraging our extensive media group network to deliver strong returns.
With a core foundation in Europe and the CEE region, but also growing global reach, our portfolio spans across different sports and properties, including the likes of WTA, the Asian Football Confederation, the Turkish Superlig, Spanish (ACB) and German (BBL) basketball leagues among others.
Our goal is to unlock the full commercial potential of sports rights across multiple markets.
Investments
Investments
We identify and develop high-potential opportunities across private equity, venture capital, and strategic asset acquisition.
Our team has a proven track record in sports, media, and entertainment investments, having led over €300 million in investments, generating more than €1.5 billion in enterprise value.
From football club turnarounds like Leeds United and senior roles in setting up media ventures such as Eleven Sports, our team bring hands-on experience and know-how in deal sourcing, execution, and post-investment integration to drive sustainable growth.
Case studies
Partners
About SN1
Founded in 2010, SN1 is a Munich-based boutique consultancy
and investment firm specializing
in the sports and media
sector.
With a team of seasoned consultants, SN1 brings together decades of collective experience across various facets of the sports and media industry, as well as investment banking.
We support our clients with strategic advice on media rights, commercial partnerships, and private equity investments—combining deep market analysis with hands-on sales execution experience. This dual perspective allows us to develop go-to-market and monetization strategies that are both analytically grounded and commercially effective.
With a proven track record of over €2 billion in deal volume, we are proud to be a trusted partner to leading rights-holders, federations, and media stakeholders across Europe and beyond.
Our guiding principle is: “WE LET OUR CLIENTS SHINE.”
Key Principles
Our work is grounded in a clear and consistent philosophy that shapes how we deliver value:
Independence
We operate with complete independence and no affiliations that could compromise our neutrality or client outcomes. This ensures we always act in the best interest of our partners.
Transparency
We reject traditional agency “gatekeeping.” Rights-holders have direct access to final sublicensees, enabling full visibility, better alignment, and lasting relationships.
Focus
Our deep focus on key markets allows us to develop true expertise and critical information early — giving us and our partners a decisive edge in the sales process.
These principles aren’t just ideals — they’re embedded in how we work, who we work with, and the results we deliver.
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